at munch, Rotterdam
Promotional slide graphic, an interlude:
This graphic was designed for DJ and producer Infinite V. It served as promotion for his newly recorded tracklist and had to be realised in his retro-styled social media etiquette. In order to realise this, the use of a bright minimalistic sans-serif font as header and "bait" was combined with a wide serif font to further elevate detail and depth. Stock material - to serve as the main template - was shot in an indoor gym court to soothingly merge with his simplistic etiquette. The main template or back layer was artificially expanded on the right side, with the key point being to maintain the reoccurring vertical texture. This allowed for the presentation of the extended tracklist, which is introduced as back layer on the far left side. Further details are spared and only get revealed after swiping, as this graphic is designed for display in a 2x1 Instagram slide post.